![]() ![]() For starters, if you use a web scraper, you can extract Google Ads data from millions of queries in just a few hours – which would be impossible to do manually. Paid advertising can make or break your business, so understanding where and how your competition shows up in Google search results is a great way to inform your strategy. We’ll show you how to build a Google Ads data scraper so you can confidently compete online – without burning out your team (or your pocket). In this article, we highlight how web scraping is a scalable approach for PPC research, prospecting, and overall trend analysis. It can also help them understand competitors’ strategies and find missing gaps. Scraping advertising data can help marketers understand their customers and how they interact with their services. ![]() As this advertising channel matures, and ad costs continue to rise significantly, we’ve seen a heavier focus on data. Paid advertising (PPC) is a competitive space, that requires smart tactics to succeed. ![]()
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